The Wheel of Narrative has spun once more, and this week the Big Ten’s arrow is pointing to “hopeful.” (WARNING: Not valid in Washtenaw County, Michigan.) Can the conference keep the good football rolling? Or, now that conference play begins in earnest, are we just being set up for another five-loss conference champion? Your answer begins … now.
Everyone knows that the Super Bowl has the largest television audience each year; but the question remains, do more people watch it for the football, or for the commercials?
And the next day, which subject occupies more talk around the water cooler?
Either way, the Super Bowl has become, well, the Super Bowl of all advertising days. Brands can gain momentum or suffer major damage. And careers on Madison Avenue can soar or be reduced to writing screenplays, like George Costanza, off, off-broadway.
With stakes so high, it seems worthy to take a look back at some of the best, and a few of the worst, commercials that have ever paid those premium dollars for a coveted Super Bowl slot.