Yet another holiday edition of everyone’s favorite gift exchange extravaganza Pass The Crown begins tomorrow, and I can’t wait to get started.
Because…we’re up first.
So get ready. Because one of you (those of your who are 21 and over, anyway) is joining me in receiving a badass gift at the end of this 3+ week process.
You remember Pass The Crown right? We participated last year, and it resulted in me and a lucky reader receiving an Fender guitar autographed by Rodney Atkins.
Other participants received gifts such as:
- Kindle Fire
- Beats by Dre Headphones
- Crown Royal Happy Hours
- All expense paid trip to a NASCAR race
I don’t know what the gifts will be yet this year, but they will be similar, which means that at a minimum I, and one of you, will be walking away with something awesome.
Here is how it works:
Tomorrow, I will receive an image like the one below:
This is a mockup of one of Crown Royal’s embroidered gift bags, which make incredible gifts for the whiskey lover in your life.
Since we go first, we have to open up our bag to see what the gift is. Then we can celebrate the gift for a day because the site that goes after us – Proof 66 – will have the option of either snatching our gift or keeping theirs. But the catch is that they can’t open their gift before making the decision. They have to decide based on the clue. If they take ours, then we get theirs…which could be even better.
It continues like this through the rest of the promotion, with any future site being able to take our gift if they like it, and then us getting theirs. So obviously we can’t get too comfortable because our gift could be gone at any time. BUT…it will always be replaced something cool, because every gift involved is great.
So no matter what happens, we all win.
Now it’s time to tell you where you come in.
There is a new wrinkle in the program this year. And it’s awesome.
For every Tweet, Facebook post, or YouTube video created by the participants or consumers using #PassTheCrown, Crown Royal will stuff one bag to send to soldiers overseas as part of The Heroes Project (Click here to learn more about the Heroes Project on the Crown Royal website).
Since I get to decide who gets the other gift any way I choose, I’m going to base it on who helps out the troops the most. So whichever one of you uses the most #PassTheCrown hashtags with a link to MSF (so we know what site you’re supporting), you’re going to get the other gift. I realize this could get a little hairy to calculate if we get a lot of people participating, but it’s well worth it if it encourages more people to use the hashtag and get bags to the troops.
Here is something else that is cool, at least for me: whoever uses #PassTheCrown the most throughout the entire duration of the program will receive the privilege of having the FINAL steal! So you can bet I’ll be tweeting and Facebooking like mad to give us one final shot at taking whatever gift we want.
So check back tomorrow, when the program starts and “our” gift is revealed. It’s going to be something great, and it may just end up being the gift that I’ll have the pleasure of sending one of you.