What’s the deal with Colin Cowherd?
He’s one of the most influential sports talkers in the biz, he’s from Seattle, he talks about Seattle sports all the time…
But he never mentions what is happening with the Sounders.
They had more than 55,000 people attend over the weekend to see Seattle defeat the Vancouver Whitecaps 2-0. It was quite a scene as the Sounders gave fans a Cascadia Cup win to remember at CenturyLink Field.
Could the Sounders be the first MLS team to average more attendance than its NFL counterpart? As great as their attendance has been, it’s doubtful. Only a really disappointing season for the Seahawks could drive that many fans away. The Seahawks play in a weak division and should stay relevant all year. They have a solid fan base too.
But why is Cowherd only talking about going to an MLB game at Safeco Field while on vacation? He was out for a week or so and comes back to share stories of going to a Mariners game and his thoughts on what is wrong with baseball.
The sports talk radio conundrum continues against MLS. No bigtime radio stations want to talk soccer on any regular basis. Maybe Dan Patrick is one exception (read here).
The one thing about Cowherd is that he is one of the only guys in the business to consistently opine on trends in sports, including sports scheduling and what is relevant to sports fans. He will mention how soccer is coming along, but he doesn’t seem to want to cross over and talk about more than what is on the surface.
The one area in which sports radio talk for soccer is improving is for the Men’s and Women’s National Teams. There is banter out there the day of or day before a big game.
But MLS still sits on the backburner without consideration from national sports talk radio, while incredible minutia regarding the intricacies of a blitz formation, a slugging percentage, and college freshmen draft picks are yapped about over and over.
For as much courage and audacity as Cowherd can display with his quips and philosophies on the effects of sports, it is surprising that he is not talking more about his hometown soccer team, the Sounders, the most supported MLS team, as the highlights from their match against Vancouver illustrate.
Cowherd may be ignoring them because he doesn’t feel his audience wants to hear about the success of the Sounders, but that attitude only prolongs the inevitable. He will have to talk about them at some point because they are not going away anytime soon.
For more reads on the effects of sports talk radio on MLS, click below…
Howard Alperin is Managing Editor of AmericanizeSoccer.com