We are less than a month into our long-term charity initiative here at MSF (details here), and we are already starting to make a difference.
I got an email yesterday from Cain McKnight, who was on MSF to keep up with March Madness while he is traveling out of the country. To summarize it, our call to action for Operation Homefront led him to make a significant donation to the charity.
Here is a clip from our email dialogue:
“…I’m heading up a family initiative to start a charity to help to help abused children. We aren’t there yet but I am also personally active in giving to other charities that I think can make a difference for “individuals”. What you are doing on your site is great and in line with my personal charitable giving philosophy. So, what I thought was going to be a 1/2 hour of surfing the web and catching up on March Madness while I’m traveling outside the country turned into a small donation to Operation Homeront. Thanks for making me aware as our military and their families give so much to us.”
Though our explicit goals at MSF are to simply provide a portion of our proceeds from impression-based advertising to Operation Homefront, I also hope that we can leverage our daily traffic to help build awareness that leads to direct donations like Cain McKnight gave to the charities we support. In this case it did.
Cain McKnight, thanks not only for the donation to Operation Homefront, but also thank you allowing me to share your story here, as hopefully it helps to inspire others to do the same.
And in terms of a quick update on our ever-growing donation to Operation Homefront: as of yesterday, MSF had served up 1.12 million pageviews since March 1st. At our current projected donation rate, that equates to $448. And remember, we’ll be accumulating the donation all the way through September; so for the first couple of weeks, that’s not bad at all.
Thanks to all of you who continue visiting MSF and who share our articles. Every time you do, it not only adds onto the donation we can give, it potentially exposes Operation Homefront to someone like Mr. KcKnight, who may be inspired to donate on his own.