Volkswagen Star Wars Super Bowl Commercial – ‘The Dog Strikes Back’

In the past I’ve reviewed sports-related commercials here at Midwest Sports Fans, and the Super Bowl is the ultimate in the marriage between advertising and sports.

Last year, Volkswagen introduced a Star Wars themed ad in which a child uses the “force” to start a car.  It was a fantastic commercial, and for me, a Star Wars nut, it was even better.

 

This year, Volkswagen unveiled a commercial called “The Bark Side,” where a chorus of dogs barks out the Imperial March song from the movies.  That too, was great, and they hinted at more to come during the Super Bowl.

 

In that much-anticipated follow-up, we get to see a dog start a training regimen – set to James Brown – so that he can shed some weight and catch up to a passing Volkswagen Beetle driving by the house.  As Trey Parker and Matt Stone can tell you, if you want to accomplish anything, you’re going to need a montage.

 

I have to say, the commercial was awesome again, proving that Volkswagen really has it figured out.  I especially liked the part where the sullen dog lays on the ground without snatching up the food dropping from the cutting board.  I don’t think I would be able to do the same if I were in that position.

The Star Wars tie-in is a little more strained this time (although compared to dogs barking the Imperial March with no mention or visual of a car, I guess it’s not so bad).  I can’t complain though, any time I get to see Dr. Evazan and Ponda Baba I’m a happy guy.  Plus, you just can’t beat the song played by Figrin D’an and his band in Mos Eisley Cantina.

Commercial Grade: B+

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Follow me on Twitter @keithmullett

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About Keith Mullett

Keith is an Ohio-based sports and pop culture junkie who began writing for MSF in June 2011. His ramblings about sports, music, movies and books can be further enjoyed by following him on Twitter @keithmullett.

In addition to his work for MSF, Keith operates a blog called Commercial Grade, in which he critiques television commercials from the perspective of the average viewer.

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