Announcement: MSF Launching Long-Term Charity Initiative

Watching, thinking about, discussing, and blogging about sports is a relatively trivial pursuit.

That doesn’t mean that being a sports fan is not a fun, wonderful diversion and a rich source of familial and communal bonding, nor that those experiences, regardless of their source, are not essential elements in a well-rounded life.

But there are so many things that matter so much more.

Since the beginning of 2012, our writing staff has engaged each other in numerous conversations about how to make MSF a better site. One idea continued to come up over and over: how can we leverage our passion for sports and our growing audience for some kind of good? 

Why can’t someone’s life ultimately be better because Josh Tinley woke up one day and decided to comment on one of the most infamous press conference tirades a coach has ever had or because Keith Mullett decided to count down the 10 best sports movie scenes of all-time?

The simple answer is: it can be.

And from this day forward, it will be.

We have decided, as a team, to donate a portion of all revenue MSF receives to good causes we believe in and that lend themselves to personal stories we can share with you here on the site.

The entire idea is, simply, to do good things with good content for good people.

In the 3+ years I’ve been running this site, I’ve never been as excited for an article, event, or initiative as I am for this. We start tomorrow, March 1st, and the plan is to continue into perpetuity for as long as the lights are on here at MSF.

And we already have the first two causes lined up.

Operation Homefront

As our long-time readers know, we go a little bit nuts during March Madness. And now that Andy Bottoms is on the team and point guarding our college basketball coverage, “nuts” will probably turn into totally and completely bonkers. If it happens during March in college basketball, rest assured we’ll be commenting on it here.

Naturally, all of that activity leads to increased traffic. In fact, March is annually our highest-traffic month by a long shot. As soon as we decided to launch this program, we knew we wanted to fast track it to leverage our March traffic spike into a sizable donation for a good cause.

Enter the wonderful folks at Operation Homefront.


If you are unfamiliar with OH, here is a description of their cause:

Operation Homefront provides emergency financial and other assistance to the families of our service members and wounded warriors. A national nonprofit, Operation Homefront leads more than 4,500 volunteers across 24 chapters and has met more than 400,000 needs since 2002.

A four-star rated charity by watchdog Charity Navigator, and with an A rating by the American Philanthropy Institute, 94 percent of all donations to Operation Homefront goes to its programs.

For more information about Operation Homefront, please visit

This short video provides an overview of what Operation Homefront does to support our brave men and women in uniform and their courageous, selfless families:


Specifically, we will be working with Team Operation Homefront, an endurance event program that raises funds for Operation Homefront. Participants run in honor of specific veterans while raising money to fund the many essential programs and services Operation Homefront provides.

From March 1 through September 15th, we will be donating a portion of the revenue we generate with each pageview to Operation Homefront. There is no telling what the final donation amount will be, but based on the portion of revenue we have pledged to donate and our traffic projections, it should be in the thousands of dollars.

Plus, we have tentative plans to attend and possibly even participate in the Navy Ten Nautical Miler in Nashville, TN or the Air Force Marathon in Dayton, OH.

We will have plenty more coverage of Operation Homefront in the coming weeks and months, including sharing with you stories of individual wounded warriors and their families, whose cause we will support with every article and you will support with every pageview. We’ll also share with you the many ways you can get involved or donate on your own, including this rundown of “Current Needs” Operation Homefront compiles that enables you to contribute to a specific need for a specific wounded warrior and make an immediate impact on the life of someone who gave of themselves to protect you, me, and our freedom.

We have always vocally supported our unyielding support for the military men and women of this great nation, and we are really proud and excited to now be able to help support them financially as well.

Limbs For Life

Once our initial financial campaign with Operation Homefront ends, we will begin generating a donation that will go to Limbs For Life, whose mission is to provide fully functional prosthetic care for individuals who cannot otherwise afford it while raising awareness of the challenges facing amputees.


Prosthetic limbs can cost families anywhere from $10,000-20,000, and sometimes even more. Limbs For Life is often able to secure a prosthetic limb for an individual in need for $2,000. This makes Limbs For Life a perfect fit for our program, because based on the rate at which we’re able to donate, we should be able to generate a donation in the $2,000 range with about 4-5 months worth of traffic (or less if year-over-year traffic continues to grow as it has in years past).

What’s great about this program is that we will be able to take the donation money generated and almost immediately see a specific individual’s life made appreciably better because of that donation, someone like Connor Karow or Chase Thompson or Angela Risley. And, of course, we’ll be able to share that story with you, as well as many other stories of amputees helped by Limbs For Life.

And the sports angle cannot be overlooked as it relates to our future participation with Limbs For Life. So many folks, especially kids, who otherwise would never be able to play sports again, are able to because of what Limbs For Life does. Talking about and writing about sports may be trivial in nature, but kids playing sports most certainly is not.

Just as we can’t wait to get going and make an impact for Operation Homefront, we are equally ecstatic to do the same for Limbs For Life.

Your Support

This initiative would not be possible without the hundreds of thousands of you who support MSF every month with your visits, especially those of you who return to the site and share it with others. Thank you. Please continue visiting, commenting, and sharing. Every time you do it from this day forward, you’ll be helping to make someone’s life better.

Our team is very proud of what we have built here at MSF, and now we can’t wait to use our little corner of the web to spread the word about some worthy causes while supporting them with some of the revenue we generate.

So join us in doing good things with good content for good people.

We’re pleased to say that it is now the MSF way.

About Jerod Morris

I love words. I write for Copyblogger and founded MSF, The Assembly Call, & Primility. I practice yoga, eat well, & strive for balance. I love life. Namaste. Say hi on Twitter, Facebook, & G+.


  1. Thank you for your support of Operation Homefront, one of the charity partners of the 2012 Air Force Marathon. On behalf of the entire Air Force Marathon staff, we would like to invite you to Dayton to participate in one our 4 races this September. Please don’t hesitate to call our office if there is anything we can do to help. 

    • Thank you Nicole! I appreciate you reaching out. We very well may. We’ll have to see how it works out with everyone’s schedule, but I know a bunch of the members of our team have expressed interest in going.

  2. Iceberg1912 says:

    The Air Force Marathon is one of the best marathons around!  You would not be disappointed!  The staff is great and all the people who participate from the runners to the volunteers are among the best group of people I know.  I have made lifelong friends thanks to the Air Force Marathon, and without this GREAT event I would never have crossed paths with any of them.  They are like family…so come join OUR FAMILY!

  3. Sid Busch says:

    I agree with Nicole,the Air Force Maratrhon Weekend offers 4 fantastic events. I am retired navy,and i have run the Air Force marathon the last 6 years.They do about the best job of any race in the world.I have run 183 marathons,and I am so impressed by this one. From the Expo,to the Flyover at the start,the support not only on base,but in Fairborn,were we are all treated as heroes, to the finish and getting your medal from an Air Force Officer,makes this a most unforgettable run,no matter which distance you choose. I really hope you will join us in Sept.

  4. Feelinfit says:

    if you have to chose between the two races it needs to be the AFM!!!! Sid is one the BEST to talk to about the race. He was telling you about how you run on the base and in Fairborn. Well what he didnt tell you is how the town of Fairborn puts up a wall with military Heroes on it, and how he stop to read all the names and was very moved!!! I do have to agree with Sid they do have the best Volunteers too LOL :) me being one of them LOL :) It dont get any better than starting off the race as the sun is coming up with the B-2 spirit  flying over you and ending by running through all the planes that are on display at the AF Museum  to the finish!!!! So come be apart of of family!!! looking forward to seeing you at the finish line… with your BLING on :) and THANKS so much for your support of the Operation Homefront 

  5. stephen husja says:

    Swore I would NEVER run another Marathon unless it was the Air Force Marathon. Wife wanted to run New York, but not at $255 per runner!  They gotta be kidding! I said for that kind of money we could fly to Ohio for the Air Force marathon, she said OK. Good golly now here I am training for another marathon. These people (AFM) are the best! I am so looking forward to this race and most of all, buying Sid a beer afterwards! Go Air Force! How can you turn down such a great endorsement? SIGN UP TODAY FOR TOMORROW MAY BE TOO LATE!!!!

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