Zacapa Premium Rum Has Quite A Story

This is a Sponsored post written by me on behalf of Diageo for SocialSpark. All opinions are 100% mine.

Social Spark has passed along some pretty fun opportunities for us to share with you here at MSF, but I have to say that this one is the most unique, simply because of the story I have been asked to tell.

It is a story about cool mountain air, prolonged periods of golden sunlight, somewhere known as “The House of Clouds”, and virgin sugar cane honey. But it’s not about Tim Tebow’s first start of 2011 yesterday in Miami though, Rather, it’s about the premium dark rum known as Zacapa.

Here is the story:

It all began in 1976 in eastern Guatemala where the town of Zacapa celebrated its centenary and gave birth to one of the world’s best tasting rums.

Further west, the terrain is perfectly suited to the cultivation of quality sugar cane. In fact, nowhere in the world could be better suited. For here in the rolling uplands of this green fertile landscape, acidic soils and prolonged periods of golden sunlight are the order of the day. The cane is grown here in volcanic soil, no less.

However, unlike most rums which use molasses (a by-product of the sugar making process) as their base, Zacapa uses only the concentrated first press of sugar cane, known as virgin sugar cane honey.

Then comes the aging process, which takes place high up in the exquisitely beautiful Quetzaltenango highlands, 2,300 meters above sea level, where the cool mountain air slows the ageing process, creating a unique complexity of flavor.

The House Above the Clouds is actually one of the world’s highest aging facilities, and the process employed here, a unique Sistema Solera, is based on a process originally devised by the Spaniards 500 years ago to age sherry. It involves each drop of Zacapa rum passing through several casks that previously housed American whiskey, Oloroso sherry and Pedro Ximenez wines. So each of these large vessels imparts its own inimitable character that helps give Zacapa its distinctive taste.


Pretty interesting story, no?

Now, full disclosure: I have never tried Zacapa rum, so I cannot vouch for its taste. In fact, coming from Indiana as I do, I’m more of a whiskey man when I reach for spirits over a cold one. But I am the kind of person who will become intrigued by a brand or product because it has an interesting backstory or production process, which Zacapa premium rum clearly does have. So I imagine the next time I’m in the need of a bottle of rum, I’ll be grabbing the bottle that descended upon my local liquor store from the “House in the Clouds”.

If you’re intrigued by Zacapa rum because of its unique story, register your interest at I just registered and all I can say is that the phrase “occasional free gift” was used during the registration process. I don’t know what the occasional free gift might be, but if it’s a sample of Zacapa, I’m in! I’ll keep you posted.

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About Jerod Morris

I love words. I write for Copyblogger and founded MSF, The Assembly Call, & Primility. I practice yoga, eat well, & strive for balance. I love life. Namaste. Say hi on Twitter, Facebook, & G+.


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