Commercial Grade: State Farm “Discount Double Check” Ad featuring Aaron Rodgers

Usually I use this space to – for lack of a better, more relevant term – “hate” on whatever television commercials are being force-fed to us during Sunday afternoons.  I like to write about how stupid the ads’ premises are, how bad the performances are by the commercial actors, and how I would rather the NBA cancel the next 5 seasons than patronize any company who engages in such awful advertising.

OK, I got a little carried away there.  I need the NBA like Chris Berman needs pop culture references that pre-date my existence.

But sometimes – not often, mind you, but sometimes – companies get it right. Every once in a while I’ll stumble across a commercial that is some combination of funny, current, sentimental, informative and (gasp!) effective.

State Farm dropped one of these on the American public a couple weeks ago.

“Discount Double Check” Breakdown

I should have gotten to this last week, but I was consumed in rage all week over this commercial, and was rendered incapable of mature, rational discourse.

Clearly, Rodgers is the best quarterback in the NFL right now.  I don’t think it’s close.  That’s not hyperbole either.  I really think there is no one playing anywhere near his level.  Not Brees. Not Brady.  Not Charlie Whitehurst, Matt Moore, Tim Tebow, John Beck, Kevin Kolb, A.J. Feeley, Christian Ponder, Blaine Gabbert, Kyle Boller, Carson Palmer, and Curtis Painter all added together.  I even feel like Rodgers is sympathetic to fantasy football players, because he seems like he usually tries to get the ball to the right guys (unless you drafted Ryan Grant or James Starks).

“Oh man, I forgot to get Jermichael a score today.  Hold on a sec… there you go.  Now I just gotta get Jennings over 100 yards for all those leagues that has yardage bonuses.”

aaron rodgers state farm discount double check commercialIn the commercial, Rodgers is visiting his State Farm agent.  On his way out, some other insurance customers do his championship belt touchdown celebration to the agent, insinuating that it signifies State Farm’s “Discount Double Check.”  Rodgers, miffed by the customers taking his celebratory move and making their own, calls out the customers and the agent.

Here’s where I began being truly surprised by this spot.  Rodgers is decent at delivering his lines, which I would have never predicted.  And I’ll be damned if he isn’t pretty funny too, feigning anger over the theft of his signature move.

At this point, I’m fairly certain Aaron Rodgers would be successful at anything he wanted to do.

If I went to a karaoke bar and heard someone sing Phil Collins’ “Easy Lover” flawlessly, I wouldn’t be surprised if I looked up and saw it was Aaron Rodgers.

If I went to Taco Bell and ordered 9 cheesy gordita crunches and received them in less than a minute, in a state of tasty perfection, I wouldn’t be surprised if Aaron Rodgers was working inside.

If I saw a live panther in my hometown, and was about to be mauled by it, only to see it get tackled and hogtied by a man wearing a #12 Green Bay jersey right as it jumped at me, I wouldn’t be surprised.

You get the idea.

Part of what I like about this commercial is the lack of recognition by the dance move stealers.  When the woman says “So, you’re a dancer?” and gives the jazz hands, I definitely laughed.  Rodgers’ denial is great, too, as is the robot bit by the husband of jazz hands lady.  Well done, State Farm.

Like most commercials, they give us the graphic for the company and a recap of what they are selling, then return to a quick funny scene to end it.  This one did not disappoint.

We get to meet the lunatic Packers fanatic who, oddly enough, recognizes Rodgers but still announces “Discount Double Check” as he mimics the touchdown dance.

Complete with green shirt and cheesehead, the dude looks like a total maniac.  His dishevelment is what makes him so awesome.  I’m pretty sure that guy is about 12 beers into his day and acts just like he does in the commercial all the time.

cheesehead discount double check state farm

Final Commercial Grade

I wish I had some mean stuff to say about this one, I do.  But when something is good, I will give it its due.  I sort of hope Aaron Rodgers does something awful soon, like demand a trade for no reason or co-star in an Anna Faris movie.  That way I can find a reason to dislike him.

Because right now, he’s pretty much infallible.

Final Grade: A

*********

Follow me on Twitter @keithmullett

To read more of Commercial Grade click here

*********

Image credit: godblesssunday.com

 

 



About Keith Mullett

Keith is an Ohio-based sports and pop culture junkie who began writing for MSF in June 2011. His ramblings about sports, music, movies and books can be further enjoyed by following him on Twitter @keithmullett.

In addition to his work for MSF, Keith operates a blog called Commercial Grade, in which he critiques television commercials from the perspective of the average viewer.

Comments

  1. I've probably watched this commercial like a dozen times a day on youtube. It's consuming my life.

  2. How tall do you think the jazz hands lady is or what is she standing on?

  3. Yendor Sknayfan says:

    I hate the actor who mocks Aaron Rodgers by imitating a robot. I wish he would DROP DEAD!!!!

  4. How can you say this commercial is anything but stupid and senseless? It certainly is NOT effective. What does Rodgers TD move have anything to do with discounts or double checking anything? NOTHING! What planet do the idiot couple come from if they don't know who Aaron Rodgers is in Green Bay? Even if they aren't football fans which they clearly aren't, they would likely know his face by now. When he tells them he's a quarterback, these fools mock him. They have already shown us that they don't know who he is or what he does, but they are so sure he's not a QB that they mock him as if he's making it up. This commercial is among the stupidest commericals running right now. The only moment in the commercial that makes a slight bit of sense is when the cheesehead in the window recognizes Aaron Rodgers, and then even he then does the stupid discount double check move as if THAT is what the move is all about. Sorry…but no…this commercial DOESN'T work on any level whatsoever.

    • I agree, except this commercial can only ASPIRE to be stupid and senseless. It would have to be substantially IMPROVED to get up to stupid and senseless. In over 40 years of rather casually watching TV, I've still seen countless thousands of commercials, and this is one of the most annoying, stupidest ads of ALL TIME. I'm giving it my Anti-Clio award for this year. Awful beyond belief.

      Rogers is a terrific QB, but his 'dance' is stupid to start with, and basing a whole ad campaign on it actually makes me angry, from the perspective that some brain-damaged mouth-breather with an ad agency actually got PAID for coming up with this idiocy. Probably the same defective twisto who hired Denis Leary to narrate the insanely annoying Ford commercials (currently running a VERY close second for this year's Anti-Clio….)

  5. Joe Dreitler says:

    Why are they still running this moronic ad? The other posters said it all. If you live in Green Bay and are so stupid to not know Rogers, you should be locked up for your own protection. I would never consider State Farm for insulting my intelligence.

  6. Having read this I believed it was extremely informative.
    I appreciate you finding the time and effort to put this informative article together.
    I once again find myself spending a lot of time both reading and leaving comments.

    But so what, it was still worthwhile!

  7. Howdy would you mind letting me know which webhost you’re using?

    I’ve loaded your blog in 3 different browsers and I must say this blog
    loads a lot faster then most. Can you suggest a good web hosting provider at a fair
    price? Many thanks, I appreciate it!

  8. Fantastic beat ! I would like to apprentice while you amend your
    website, how can i subscribe for a weblog site? The
    account helped me a applicable deal. I have been a little bit familiar of this your
    broadcast provided brilliant clear concept

  9. Thanks in favor of sharing such a nice thinking,
    article is nice, thats why i have read it entirely

  10. I’m truly enjoying the design and layout of your website.

    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often.
    Did you hire out a designer to create your theme?
    Exceptional work!

  11. LIke your site. Do you want to trade links.

  12. Hello there! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on.
    Any suggestions?

  13. You have made some decent points there. I checked on the web to find out more about the issue and found most people will go along with your views
    on this web site.

  14. Really appreciate you sharing this post.Really looking forward to read more. Awesome.

  15. Im grateful for the article.Much thanks again. Cool.

  16. Really appreciate you sharing this article.Really looking forward to read more. Fantastic.

  17. Thanks for sharing, this is a fantastic article.Much thanks again. Want more.

  18. Thanks for sharing, this is a fantastic blog article.Really looking forward to read more. Fantastic.

  19. Excellent site. Lots of helpful info here. I’m sending it to some pals ans also sharing
    in delicious. And certainly, thanks in your sweat!

  20. Thank you ever so for you blog article.Much thanks again. Awesome.

  21. I value the article post.Really thank you! Awesome.

  22. Thanks for the article.Really looking forward to read more. Really Great.

  23. I loved your blog post.Thanks Again. Awesome.

  24. Major thanks for the article.Thanks Again. Cool.

  25. Thank you for every other informative website.
    The place else could I get that type of info written in such an ideal method?
    I have a mission that I am just now working on, and I’ve been on the glance out for such info.

  26. What’s up to every , because I am truly keen of reading
    this webpage’s post to be updated daily. It includes fastidious data.

  27. Wow, great blog article.Much thanks again. Much obliged.

  28. Thanks for sharing, this is a fantastic blog.Thanks Again. Will read on…

  29. We are searching for experienced people that might be interested in from working their home on a full-time basis. If you want to earn $500 a day, and you don’t mind developing some short opinions up, this is the perfect opportunity for you!

  30. I simply want to tell you that I’m all new to blogs and seriously enjoyed this website. Very likely I’m going to bookmark your website . You really come with wonderful articles. Many thanks for revealing your web site.

  31. Hi There! We are looking for experienced people that might be interested in from working their home on a full-time basis. If you want to earn $200 a day, and you don’t mind developing some short opinions up, this might be perfect opportunity for you! Simply check out the link here NOW!

  32. You can exit your job today . Click the link here to learn how.

  33. Hi There! We are looking for some people that are interested in from working their home on a full-time basis. If you want to earn $500 a day, and you don’t mind writing some short opinions up, this is the perfect opportunity for you! Simply click the link here NOW!

  34. You can exit your job right now. Click the link here to learn how.

  35. Hi There! We are searching for some people that might be interested in from working their home on a part-time basis. If you want to earn $200 a day, and you don’t mind writing some short opinions up, this might be perfect opportunity for you! Simply check out the link here NOW!

  36. Thanks again for the blog post. Much obliged.

  37. Hi, I do think this is an excellent website. I stumbledupon it ;) I will
    come back yet again since I bookmarked it. Money and freedom is the best way to change,
    may you be rich and continue to guide other people.

  38. Do you mind if I quote a few of your posts as long as I provide
    credit and sources back to your blog? My blog
    site is in the exact same area of interest as yours and my visitors would certainly benefit from a lot of the information you provide here.
    Please let me know if this ok with you. Many thanks! http://www.webtoolmaster.com/de/index.htm

  39. Very shortly this web page will be famous among all blog viewers, due to it’s fastidious articles or
    reviews http://www.webtoolmaster.com/registermaker.htm

  40. Keep up the good works guys I’ve added you guys to blogroll.

  41. Good examples include berries such as for example strawberries,
    with 50 calories and 2 grams of fiber in a serving of eight medium berries.

  42. Appreciate this post. Will try it out.

  43. High-quality foods, based on the Harvard School of Public Health,
    are beneficial for reducing your weight because they help
    limit calorie intake.

  44. I take pleasure in, cause I found exactly what
    I used to be looking for. You have ended my 4 day lengthy hunt!

    God Bless you man. Have a great day. Bye http://www.webtoolmaster.com/es/index.htm

  45. El mejor ante el robo, el mejor ante seguridad, el mejor ante comodidad y confort y el mejor ante diseño y exclusividad. No me importa el debate, yo viajo en burro, puedo fumar puros holandeses y marihuana mientras me da el aire en la cara. Importante empresa del sector de la madera, requiere para almacén de cadena personal capacitado y con conocimientos en instalación de mueblería en madera, (Closet, puertas, muebles, cocinas etc.), adicional conocimiento en manejo de herramienta electro manual.

  46. If you’re regularly consuming more than the recommended diet of at least 1,200 calories each day
    for women and 1,800 calories for men, it will not be just a matter of following a old saw of cutting 500 calories from your daily caloric
    intake and use exercise to burn 500 calories per day.

  47. Liver enzymes are normally elevated between 40 percent and 50 percent in people who have an increased
    than normal body mass index, according to Michael Kreier, M.D.
    of the University of Pennsylvania.

  48. Women with waist sizes over 32.5 inches increased their risk of diabetes, cardiovascular disease and other ailments,
    while women with waist sizes significantly less than 32.5 inches were more
    lucrative at slimming down and maintaining their weight loss.

  49. It is appropriate time to make some plans for
    the future and it’s time to be happy. I have read this post and if I could I
    desire to suggest you some interesting things or suggestions.
    Maybe you can write next articles referring to this article.
    I want to read more things about it! Gamefly 3 month free trial

  50. A 2011 study published in the International Journal of Obesity investigated the consequences of a low-calorie diet with or without strength-training on lack of abdominal fat in several older
    obese women.

  51. Weight lifting, and also weight-bearing cardio activities, such as walking, also increase bone
    density, an important benefit for women.

  52. If you are going for finest contents like myself, just visit
    this website daily as it presents quality contents, thanks

  53. Use various ways of resistance, such as for example machines, tubing, body weight or dumbells to strengthen your
    major muscle groups.

  54. Suggerimenti messaggio
    [url=http://topchoise.tumblr.com/]shedrickapi[/url]

  55. With an average pancreas for a person with Type 2 diabetes having a level of 50 ml, this is the exact carbon copy of around 0.6 grams of fat.

  56. Very informative blog.Really thank you! Fantastic.

  57. Amazing issues here. I’m very glad to peer your post.

    Thank you a lot and I am having a look ahead
    to contact you. Will you kindly drop me a mail?

  58. I cannot thank you enough for the post.Much thanks again. Cool.

  59. Hi there, I would like to subscribe for this blog to get latest updates, thus where can i do it please help.|

  60. Weight loss is about fewer calories consumed than those burned, so start counting calories and
    see where you can cut back.

  61. Really the only disadvantage of slow weight loss involves the length of time it takes to see results.

  62. Your skin often needs a longer period of time to react to major weight loss due to the
    lengthy process of skin regeneration.

  63. “Heya this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!”

  64. Woah! I’m really enjoying the template/theme of this website. It’s simple, yet effective. A lot of times it’s difficult toget that “perfect balance” between usability and visual appearance. I must say that you’ve done a awesome job with this.In addition, the blog loads super quick for me on Opera.Superb Blog!

  65. I am so grateful for your article.Much thanks again. Much obliged.

  66. Hi There! We are searching for experienced people that are interested in from working their home on a full-time basis. If you want to earn $100 a day, and you don’t mind creating some short opinions up, this might be perfect opportunity for you! Simply check out the link here NOW!

  67. You have noted very interesting details ! ps decent website . “I hate music, especially when it’s played.” by Jimmy Durante.

  68. She and Henry learned to make the brownies again when he was in chemo.

  69. It is usually ideal occasion to produce some schemes for the longer term. I’ve browsed this write-up and if I should, I wish to suggest to you you couple remarkable assistance.

  70. Cool blog! Is your current theme made to order or did you download it via somewhere? A design like yours which has a few easy adjustements would really make my blog stand out. Please i want to know where you got your style. Bless a person

  71. Howdy here, just got alert to your web page through Bing and yahoo, and discovered that it’s very interesting. I’ll like if you retain this informative article.

  72. Pretty compelling knowledge that you have stated, many thanks for submitting.

  73. I was very happy to uncover this web site. I wanted to thank you for ones time for this particularly fantastic read!! I definitely really liked every bit of it and I have you saved to fav to look at new things on your website.

  74. This is proper day to construct some preparations for the long-run. I have looked over this blog entry and if I have the ability to, I desire to encourage you some remarkable instruction.

  75. Wonderful items from you, man. I’ve consider your stuff previous to and you are just too magnificent. I actually like what you have received right here, really like what you’re saying and the best way by which you are saying it. You’re making it enjoyable and you still take care of to keep it wise. I can’t wait to read far more from you. That is really a great website.
    online 3d shooter http://rexuiz.top/

  76. Truly significant resources that you have stated, thank you so much for setting up.

  77. I was excited to find this website. I need to to thank you for your time for this fantastic read!! I definitely appreciated every bit of it and i also have you saved as a favorite to see new things on your web site.

  78. Hullo there, just turned alert to your webpage through Bing and yahoo, and have found that it’s genuinely interesting. I’ll like if you decide to maintain these.

  79. Some truly grand work on behalf of the owner of this site, utterly outstanding content material.

  80. Hullo here, just started to be receptive to your blog page through Bing, and found that it’s seriously interesting. I will like if you keep up this approach.

  81. It is convenient opportunity to create some intentions for the forthcoming future. I have browsed this write-up and if I may just, I wish to suggest you handful of appealing recommendation.

  82. I every time emailed this weblog post page to all my contacts,
    as if like to read it afterward my links will too.

  83. Remarkably motivating advice you have remarked, thank you for publishing.

  84. Thanks for the blog post.Really looking forward to read more. Really Great.

  85. I was excited to uncover this page. I want to to thank you for ones time for this fantastic read!! I definitely appreciated every little bit of it and I have you saved as a favorite to look at new stuff in your web site.

  86. Hey Dnesh – Look on the import screen for phpMyAdmin under the “File to Import” section. The last line states “Imported file compression will automatically be detected…” if you’re still using an older version of phpMyAdmin. With a newer version of phpMyAdmin (at least version 3.4.11.1 or later) the wording here has been updated to read, “File may be compressed (gzip, zip) or uncompressed. A compressed file’s name must end in .[format].[compression]. Example: .sql.zip”. So, the short answer is Yes. Just browse to your .zip file, make sure it’s in the right format (filename.sql.zip) and you’re good to go.Let us know how it works for you.

  87. Pretty interesting resources you’ll have mentioned, thank you so much for publishing.

Speak Your Mind