While driving to the office today, I heard Dick Vitale on Mike & Mike in the Morning lamenting the negatives of Twitter as highlighted by Jaycutlergate. And in some respects Vitale was right: there are some negatives to Twitter, especially when it comes to knee-jerk overreactions that can harm reputations.
However, Twitter can also be awesome. Very awesome. One great example: Jim Irsay. Another great example: the tweet Tiger Woods sent out earlier today that may do more to humanize him than anything else since last Thanksgiving. (And I think I may actually be serious about that.)
Here is the tweet:
For anyone who doesn’t get it, watch the video at the end of this post. I’m not exaggerating when I say that it is one of the funniest and most famous comedy sketches of all time.
In the tweet, someone asks Woods what he thinks of Chappelle’s hilarious portrayal of Woods and his “white” mannerisms and reputation. Woods’ response is pretty much the funniest thing he possibly could have said. (Update: actually, it would have been slightly funnier if he had said “for shizzle”…but I don’t want to be picky.) And immediately, the retweets poured in.
**does slow clap for @TigerWoods**
Seriously, that is the funniest thing Tiger Woods has ever said.
And on and on. It is undoubtedly getting passed around and retweeted at the speed of web as I write this, and I’ll tell you right now what this tweet is doing: it is putting something positive about Woods into the mind of sports fans – both those who tweet and the non-tweeters who undoubtedly will come across this tweet somehow. In the process, this is highlighting the positives that Twitter can bring, which is making multi-millionaire, world class athletes seem, well, kind of human. For a guy like Tiger Woods, all things considered, this is not an easy thing to do anymore. But he just achieved it in less than 140 characters.
You might say I’m exaggerating. Maybe so. There is no discernible way to measure the impact, if any, that this tweet will have on Woods’ reputation or the way sports fans view him. But anything that can make him seem like more of a regular guy is a good thing, and the one thing we can all relate to is humor. Regardless of whether you think this tweet has any shred of importance, it is definitely funny. Fo shizzle.
Update: For further proof that it was an unexpected but entertaining day on Tiger Woods’ Twitter account, Tiger settles something that clearly we’ve all been debating for years…is he a Tupac or Biggie guy? Tupac.
Dave Chappelle “Racial Draft” Sketch