Exclusive: Bo Ryan Enjoys the High Life

Because the majority of athletes are under 21, the NCAA tries to stay away from associating itself with alcohol as much possible.

The same is true for coaches, who will endorse everything from shoes to camps to automotive parts, but who I’ve never seen be associated in any way with an alcoholic beverage (save, of course, for that maverick John Calipari and his special edition Maker’s Mark bottle).

Today, however, I stumbled upon an advertising remnant from the past that appears to show Wisconsin basketball coach Bo Ryan enjoying a premium beer at a tasty price…otherwise knows as the High Life.

Take a look.

Here is Bo Ryan:

bo-ryanImage source: Wisconsin.Scout.com

And here is a vintage Miller High Life ad that I found this morning:

bo-ryan-vintage-miller-high-print-adImage source: Picchore.com

See the old man in the Wisconsin sweater? Could it be? Is it really him?

Let’s take a closer look:


It sure looks like America’s most photogenic basketball coach Bo Ryan, especially upon closer inspection.

And, though I can’t be certain, it looks like Ryan is doing the Soulja Boy dance in the High Life ad. For comparison’s sake, I present this video:

So yes, it looks like Bo Ryan does, in fact, enjoy the High Life. And hey, why not? Ryan makes $1.25 million per year. Considering his sterling 217-82 record in Madison, I’d say that qualifies as for “premium coach at a tasty price” status.

When reached for comment about my discover, Ryan was speechless. I photographed his reaction:

bo-ryanImage source: CowboysPrideNews.net

Then I made the mistake of telling Ryan that I was going to post this on MSF and reveal to the world his long-hidden secret. He didn’t like that too much and responding by casting a spell of death upon me and Midwest Sports Fans.

Luckily you for you, I photographed that too:

bo-ryan-casts-spellImage source: AP Photo/Brian Kersey via Forbes.com

But before the spell was complete I told him that this post probably wouldn’t be seen by that many people because a) it’s on MSF so 3/4 of our pageviews are just me hitting refresh on my own computer; and b) it’s not even close to basketball season yet so no one is going to care.

He seemed to like that, breathing fire of joy this time:

bo-ryanImage source: AP Photo/Brian Kersey

And, I’m spent. Thank you for indulging me in this quick college basketball interlude still some two and a half months before practice even begins.

I don’t have many rules here at MSF, but one of them is definitely that any time I can find an excuse to post funny pictures of Bo Ryan, I take it.

I know everyone is jazzed about football starting soon, and I am too, but for a kid from Bloomington nothing surpasses college basketball. I’m already counting down the days…quote obviously, since I’m seeing Big Ten coaches in vintage beer ads.

Now if Tom Crean and the Hoosiers can just get back to .500. Then maybe this image from 2008 will finally prove prophetic…


About Jerod Morris

I love words. I write for Copyblogger and founded MSF, The Assembly Call, & Primility. I practice yoga, eat well, & strive for balance. I love life. Namaste. Say hi on Twitter, Facebook, & G+.


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