Celebrities descended upon the circle city Saturday for Indy 500 parties and meet and greets. It’s all part of IndyCar’s efforts, in partnership with title sponsor IZOD, to reach a younger, more hip demographic.

Who better to create buzz than the Kardashians. Kim and Kourtney Kardashian attended red carpet parties on monument circle in downtown Indianapolis Saturday night.

Other notables to make appearances were actor Mark Wahlberg and former Olympian Bruce Jenner.

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2010 INDIANAPOLIS 500

What : 2010 Indianapolis 500 Mile Race
Sixth of 17 races on 2010 IZOD IndyCar Series schedule

When: 1 p.m. (ET), Sunday, May 30, 2010

Where: Indianapolis Motor Speedway

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Helio Castroneves, like superstars in other professional sports, has the rare ability to outperform his competitors when it matters most.

At a time when a few are calling for more American drivers at the Indy 500, there is no brighter star or better ambassador for the sport than the  35-year-old native of Sao Paulo, Brazil.

Danica sells merchandise, Helio makes people love the sport.

Like Michael Jordan, Castroneves’ ability to focus his efforts at precisely the right time equals his natural ability as an athlete and driver.

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Turbo Boosts. Although the official name for them at this year’s Indy 500 is “Push to Pass”.

If you’ve ever played Nintendo’s MarioKart you know that a powerboost at the end of a race can be the difference between winning and loosing.

IndyCar’s version is an extra 5-20 horsepower that lasts for 18 seconds, drivers can utilize them by pressing the overtake button no more than 15 times in Sunday’s race. [Read more...]