It is once again new feature time.

I realized this morning that every day there is one blog post I look forward to more than any other: The Big Lead’s morning link roundups…which, coincidentally, has not been posted yet this morning.

WTF?

This unexpected void in my morning gave me the opportunity to participate in an exciting new morning activity: thinking. And what I got to thinking and wondering about is why I’m not putting together a similar post on a daily basis for you, our trusty MSF reader.

So I decided to start doing it. And if the old adage “imitation is the most sincere form of flattery” is true, then consider yourself flattered TBL. We’ll obviously put our own spin on things, but we’re not trying to hide the source of our inspiration.

Look for this new feature every morning, probably around 7-7:15 Central Time. And if you’re a blogger or an interested reader who likes sharing good stuff you read, send me tips.

And now, without further ado, onto this morning’s WYNTR (that stands for What You Need To Read), sponsored by birthday girl Kim Kardashian (who probably has a better chance of completing that pass than Derek Anderson…)

Hot Topics

Nothing is a hotter topic this morning than the breaking news of Steve Phillips’ affair with an ESPN production assistant. (Hat tip to TBL on this one.)

Our buddy MoonDog discusses the new political action committee that is taking on the BCS.

The LA Daily News discusses Manny Ramirez going back to his Manny ways by skipping the end of his team’s last game against the Phillies to shower.

Mark Cuban has opined about steroid use, and let’s just say that his thoughts on the issue are different than, well, 99% of people who have commented publicly on the issue. Could steroids actually be a good thing?

If you haven’t yet seen it, the always hilarious folks at Tirico Suave have produced a nice animated gif breakdown of ARod getting a nice handful of The Captain’s ass a couple days ago. Well done.

Midwest sports news

In Browns news, LB D’Qwell Jackson is out for the season with a shoulder injury while his coach, Eric Mangini, is being compared to the fat kid who floated away in Willy Wonka’s river of chocolate. Being a Browns fan is great, huh?

In Bears news, Jay Cutler got a contract extension at the same time that he and Chad Ochocinco were having a friendly Twitter conversation. As our friends at Tremendous Upside Potential point out, Jay Mariotti, of course, was not amused with Cutler’s willingness to take a few moments to himself away from the football field.

In Vikings news, there is a little bit of confusion regarding whether coach Brad Childress will be getting a contract extension soon or not.

In Buckeye news, despite a loss to Purdue, Jim Tressel is not planning a big changes.

Blogging, social media, and other stuff

Here are five reasons why Google’s new sidewiki feature will fail.

Mashable a few interesting posts:

• summary of a UCLA study that finds surfing the Internet stimulates your brain
• Twitter’s CEO says the world is big enough for Twitter AND Facebook
• Just how big a game-changer with the Motorola Droid be? Is it a serious challenger to the iPhone? One thing is for sure…from the pictures, it just may kill you, me, and everyone.

And a little something for the fellas

All Left Turns delivers a solid breakdown of the 25 hottest women in motorsports. Lewis Hamilton and Jimmie Johnson are fighting for pole position on this one.

Straight Pinkie delivers the good with a photo gallery of Eva Wyrwal.

Asylum.com brings you the 100 most search for hotties on the Internet.

Have a great Wednesday everyone. Remember to look for tomorrow’s WYNTR post a little earlier in the morning. The comment section is yours to discuss any and all topics.

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