by Scott Reister
Just watched the best Super Bowl I can remember. So did 98.7 million other viewers across the country, making it the highest-viewed Super Bowl ever. XLIII’s ratings haul was second to only (you guessed it) that unbeatable 1983 MASH finale I always hear about and have never seen.
Pittsburgh’s amazing win was the culmination of a thrilling 12-team playoff, with surprises and high-ratings at every turn.
Don’t you think the college football power brokers would see the eye-popping profitability of that format and at least consider switching to a playoff system?
Not a chance.
College bowl game ratings for a single game will never approach that of a Super Sunday, but when there are 34 bowl games, including five Bowl Championship Series games, it’s okay if none of them are “super.â€
Collectively, everyone in the system is getting their piece of the pie, and that pie is getting larger and larger. As ridiculous as the current system is, it has made the decision-makers and participating schools stinking rich.
As much as it pains me to do it, I’ll play devil’s advocate and tell you why the common arguments are not enough to change college football for the better. The response to each argument for a playoff? Money. (For more detailed ratings and revenue info click here.)
POINT: Without a playoff, there’s not a true national champion.
COUNTERPOINT: Most fans don’t believe that. More and more are watching, validating the system’s authority and perverse logic. The five BCS bowl games averaged 17.6 million viewers each, up 14 percent from last year. That’s a total of 88 million viewers, more than a lot of Super Bowl games. And that’s just the BCS games. If the TV says a team won the national title game, we believe it. Who do you remember more from 2004? LSU or USC? LSU, because they won the BCS title game. USC won the AP vote.
POINT: It’s not fair to the smaller schools. Boise State went undefeated and played in the Poinsettia Bowl!
COUNTERPOINT: The smaller schools are the ones that profit the MOST from this wacky system. For every small school that gets denied a BCS title shot, there are 30 more getting a big payoff and a national TV audience. 34 bowl games. 68 teams. It’s a very profitable pity party and everyone over six wins is invited. Bowl payouts ran an estimated $240 million last season and have totaled 1.84 billion over the last 10 seasons. Over the next 10 years, bowls are projected to pay $2.5 billion to the teams and conferences in the Football Bowl Subdivision who participate. Any change in postseason format would jeopardize the appeal of the lesser bowls. School presidents won’t rock that boat, especially when it’s a boatload of money.
POINT: Even President Obama wants to change the system!
COUNTERPOINT: In this case, it’s change we can’t believe in.
College football, which makes its partners tons of money, has broadcast commitments from every major media sports outlet: ESPN on ABC, CBS Sports, Fox Sports, NBC Sports, ESPN, ESPN2, ESPNU, ESPN Classic, ESPN360.com, the Big Ten Network, CBS College Sports Network, NFL Network, Fox Sports Net. Fox’s current BCS TV contract runs through 2010. ESPN has acquired rights from 2011-2014.
That’s a lot of standing contracts with a lot of people. Try changing that.
Furthermore, each bowl game has dozens, if not hundreds, of employees working year-round to maximize attendance and profits. An entire industry has been born from the lack of a college football playoff. A system that frustrates Joe Q. Fan has the decision-makers laughing all the way to the bank. Bowl game attendance was an all-time high last year at 85 percent combined stadium capacity.
College football fans would love to see a playoff, but we don’t matter. Money matters. So enjoy the bowl games next year, it is football after all. But the most competitive, meaningful bowl on my viewing list will always be the Super Bowl.
Scott Reister is a featured contributor to Midwest Sports Fans, as well as Dallas Sports Fans.
He is a Sports Anchor for the NBC affiliate in the Tri-Cities and Spokane, WA. To learn more about Scott, visit the Scott Reister bio page on Midwest Sports Fans or check out the Scott Reister bio page on Midwest Sports Fans or check out the Local Sports page on KNDU.com.
To contact Scott: sreister@hotmail.com
