Ray Lewis is one of the baddest men on the planet.
He has spent one Super Bowl Sunday winning the MVP award and leading his team to a Super Bowl championship. Matt Light and Justin Tuck, Ray Lewis’ partners in a crime in one of the more ironic Super Bowl commercials you will see this year, have also spent Super Bowl Sunday securing their rings.
Ray Lewis, of course, also infamously spent another Super Bowl Sunday being part of an entourage that got into a fight with another group of men that resulted in someone’s death. (He was charged with obstructing justice but got off.) It makes for an interesting juxtaposition thinking back to the images of Ray Lewis in his orange jail jumpsuit, and then seeing the advance photos from SoBe of Ray Lewis frolicking around in tights.
This Super Bowl Sunday, Ray Lewis, Justin Tuck, and Matt Light will have a decidedly different set of moves broadcast to billions: dancing a pas de trois in white tights to the tune of Tchaikovsky’s “Swan Lake”. The players’ national ballet career debuts this evening during the Super Bowl in the first set of ads after the 2nd quarter. According to the official website, you can pick up 3-D glasses to view “Lizard Lake” at various outlets where Pepsi or SoBe water is sold. (I just have one question: where exactly is Pepsi or Sobe water not sold?)
Anyway, here is the “Lizard Lake” ad, which was released online early:
The SoBe ad also doubles as a promo for an upcoming animated film: Monsters and Aliens. My favorite part of the ad has to be the gangsta lizard that is wearing a “SoBe” grille (pictured to the left).
SoBe also provides an interesting Behind-the-Scenes look at the making of the “Lizard Lake” commercial:
Follow the link to see some other pretty sweet Super Bowl commercials from year’s past.
About Jerod Morris
